- General Information
1.1. Processing of Personal Data
Personal data within the meaning of Art. 4 of the EU General Data Protection Regulation / UK General Data Protection Regulation (GDPR / UK GDPR) are all information relating to an identified or identifiable natural person, e.g. name, address, email address, etc.
Responsible for the processing of personal data within the meaning of Art. 4 (7) UK GDPR is:
FORMA BM – COMPANY FOR PRODUCTION; TRADE AND SERVICES
Village Krušedol, bb Maradička Street, 22406 Irig, Serbia
Contact details of the data protection officer: email@example.com or under the postal address of the controller for the attention of the “data protection officer”.
Specific data processing activities might occur under the responsibility of other controllers. It is indicated in the respective description of those activities below, where this is the case.
1.3. Rights of the Data Subject
As data subject affected by the data processing activity, you have the following rights with regard to your personal data in accordance with the legal provisions:
- Right of access;
- Right to rectification and to erasure;
- Right to restriction of processing;
- Right to data portability; and
- Right to object.
Furthermore, you have the right to lodge a complaint with a supervisory authority concerning the processing of your personal data.
When we work on your above-mentioned right, we may ask you for proof of your identity. For more information on how we process your data, see 3.1.
1.4. Disclosure to Authority
In the event of a legal obligation, we reserve the right to disclose information about you if we are required to surrender it to competent authorities or law enforcement bodies.
Legal basis: Art. 6 (1) c UK GDPR (legal obligation)
COLLECTION & PROCESSING OF PERSONAL DATA WHEN VISITING OUR WEBSITE
- Collection and Processing of Personal Data when visiting our Website
When visiting and using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server, which are technically necessary for us to display our website to you and to guarantee stability and security.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within our company or to external service providers, contractors (e.g. hosting, content management system) in accordance with the purposes required (for displaying the website and setting up its content).
Legal basis: Art. 6 (1) f UK GDPR (legitimate interest)
In addition to the aforementioned data, cookies or other technologies like pixels (hereinafter referred to as “Cookies”) are used on your computer when visiting and using our website. Cookies are small text files that are stored by your browser on your device to save certain information or image files, such as pixels. The next time you visit our website on the same device, the information saved in the cookies will subsequently be transmitted either to our website (“First Party Cookie”) or to another website to which the cookie belongs (“Third Party Cookie”).
Through the information saved and returned, the respective website recognizes that you have already accessed and visited it with the browser you use on that device. We use this information to be able to design and display the website in an optimum way in line with your preferences. In that respect, only the cookie itself is identified on your device. Beyond this extent, your personal data will only be saved upon your express consent or if it is strictly necessary to be able to use the service offered to and accessed by you accordingly.
This website uses the following types of cookies, the scope and functionality of which are explained below:
- Technical cookies (Type A)
- Functional and Performance Cookies (Type B)
- Consent based Cookies (e.g. Marketing) (Type C)
2.1.1. Technical cookies (Type A)
Technical cookies guarantee functions without which you cannot use our web pages as intended. These cookies are used exclusively by us. This means that all information stored in the cookies will be returned to our website.
Technical cookies serve, for example, to ensure that you as a registered user always remain logged in when accessing various subpages of our website and thus do not have to re-enter your login data every time you access a new page.
The use of technical cookies on our website is possible without your consent. For this reason, technical cookies cannot be activated or deactivated individually. However, you can deactivate cookies in your browser at any time (see below).
Art. 6 (1) b UK GDPR (situation similar to a contract)
2.1.2. Functional and Performance Cookies (Type B)
Functional cookies enable our website to store information already provided (such as registered name or language selection) and to offer you improved and more personalized functions based on this information. These cookies collect and store only pseudonymised information so that they cannot track your movements on other websites.
Performance cookies collect information about how our websites are used in order to improve their attractiveness, content and functionality. These cookies help us, for example, to determine whether and which subpages of our website are visited and in which content users are particularly interested. In particular, we record the number of visits to a page, the number of subpages accessed, the time spent on our website, the order of the pages visited, which search terms led you to us, the country, region and, if applicable, the city from which access is made, and the proportion of mobile devices accessing our websites. We also capture movement, clicks and scrolling with the computer mouse to understand which areas of our website are of particular interest to users. As a result, we can tailor the content of our website more specifically to the needs of our users and optimize our offering. The IP address of your computer transmitted for technical reasons is in general automatically made anonymous and does not allow us to draw any conclusions about the individual user.
The functional and performance cookies are so-called “strictly necessary” cookies within the meaning of the ePrivacy Directive 2002/58 EC, which do not require consent.
You can adjust at any time the cookie settings in your browser.
Art. 6 (1) f UK GDPR (legitimate interest)
2.1.3. Consent based Cookies (Type C)
Cookies, which are neither technical Cookies (Type A) nor functional or performance cookies (Type B) will be used only upon your express consent, e.g. marketing cookies.
We also reserve the right to use information that we have obtained by means of cookies from an anonymous analysis of the usage behaviour of visitors to our website in order to display specific advertising for certain of our products on our own websites. We believe that you as a user benefit from this because we display advertising or content that we think suits your interests based on your surfing behaviour, so that you will see less randomly scattered advertising or certain content that might be of less interest to you.
Marketing cookies come from external advertising companies (third party cookies) and are used to collect information about the websites visited by the user in order to create target group-oriented advertising for the user.
Opt-out for cookies used for online advertising
You can also manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based https://www.aboutads.info/choices/ or the EU-based http://www.youronlinechoices.com/uk/your-ad-choices.
You can withdraw your consent to the use of consent based cookies (Type C) individually at any time with effect for the future by adjusting your browser settings.
Art. 6 (1) a UK GDPR (consent)
2.1.4. Administration and deletion of all cookies
You can set your web browser in such a way that cookies are generally prevented from being saved to your device and/or that you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled again. You can find out how all this works in detail from your browser’s help function.
Please note that generally deactivating cookies may lead to functional restrictions of our website.
2.2. Web Analytics
2.2.1. Google Analytics
This website uses Google Analytics, a web analysis service of Google Ireland Ltd. (“Google”). The configuration of Google Analytics has been modified by us to the measurement only function, unless separate consent for further advertising features has been given.
Google Analytics uses a specific form of cookie, which is stored on your computer and enables an analysis of your use of our website. The cookies set by Google Analytics for measurement are first party cookies, which means that data subjects’ cookie values will be different for each customer (i.e. there is not a single Google Analytics cookie ID that is used on all sites using Google Analytics). The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there.
We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();” to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google within the territory of the EU and the Treaty States of the European Economic Area or UK. Only in exceptional cases the full IP address is transmitted to a Google server in the USA and shortened there.
Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
We use Google Analytics to analyse and regularly improve the usage of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. In addition, we gain information about the functionality of our site (for example to detect navigation problems).
In the configuration of Google Analytics, we ensured that Google receives this data as a processor and is therefore not allowed to use this data for its own purposes. The “Google Analytics Advertising Features” configuration is independent from this and is described in the appropriate section below, provided it is also used on this website.
Used Cookies: Type B. For further information, see Cookie Section .
Transfer to third countries are possible. As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 UK GDPR. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en. and https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-transfers-after-uk-exit/
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the our company or to external service providers, contract processors (e.g. platform, hosting, support and analysis service providers) in accordance with the required purposes (to perform analyses). Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area or UK). As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 UK GDPR with these providers. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en and https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-transfers-after-uk-exit/
You can prevent the storage of cookies by making the proper setting using your browser software. In addition, you can prevent Google from recording the data related to your use of the website generated by the cookie (including your IP address) and from processing this data by downloading and installing the browser plugin available at https://tools.google.com/dlpage/gaoptout?hl=en.
Cookie lifetime: up to 26 months (this applies only to cookies which have been set by this website)
Maximum storage period of data: up to 26 months.
Art. 6 (1) f UK GDPR (legitimate interest)
We have integrated YouTube videos into our website, which are stored on http://www.YouTube.com and can be played directly from our website. These are all integrated in the “extended data protection mode”, i.e. no data about you as a user will be transmitted to YouTube, if you do not click on the videos to start playing them. Only when you play the videos the data referred to in the next paragraph will be transferred to YouTube. We have no influence on this data transfer.
2.4. Online Advertising
2.4.1. Google Ads (formerly Google Adwords)
126.96.36.199. Google Ads Conversion
We use the services of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Ads) on external websites. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.
The advertising materials are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Ads stores a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark that the user no longer wishes to be addressed) are usually stored as analysis values.
These cookies enable Google to recognize your Internet browser. If a user visits certain pages of an Ads customer’s website and the cookie stored on their device has not expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Ads customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Ads customers. We do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations we can recognize which of the used advertising measures are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically starts a direct connection to the Google server. We have no influence on the extent and the further use of the data which are raised by the use of this tool by Google and inform you therefore according to our knowledge: By the integration of Ads conversion Google receives the information that you called the appropriate part of our Internet appearance or clicked an announcement of us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the providers may obtain and store your IP address.
188.8.131.52 Google Ads Remarketing
We use the remarketing function within the Google Ads service. The remarketing function allows us to present to users of our website advertisements based on their interests on other websites within the Google advertising network (in Google search or on YouTube, so-called “Google ads” or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users even after visiting our website on other pages. To do this, Google stores cookies in the browsers of users who visit certain Google services or websites in the Google Display Network. This cookie is used to record the visits of these users. The number is used to uniquely identify a web browser on a particular device.
Used Cookies: Type C. For further information, see Cookie Section.
Alternatively, you will also find more information on the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly (in particular by suppressing third-party cookies, you will not receive any ads from third-party providers); b) by deactivating cookies for conversion tracking: by setting your browser so that cookies are blocked by the domain www.googleadservices.com, https://www.google.de/settings/ads, this setting being deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices.This setting is deleted when you delete your cookies; d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to use all functions of this offer in full.
Art. 6 (1) a UK GDPR (consent)
2.4.2. Google Analytics Advertising Features
This website also uses the extended functions of Google Analytics (Google Anayltics Advertising Features) in addition to the standard functions. The Google Analytics Advertising Features implemented on this website include:
- Google Display Network Impression Reporting
- Google Analytics Demographics and Interest Reporting
- Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers
We therefore use first-party cookies (e.g. Google Analytics cookies) and Google advertising cookies and identifiers together in order to optimize our website.
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly; b) via your Google ad settings on https://www.google.com/ads/preferences/?hl=en; c) by setting your cookie preferences accordingly (click here). Please note that in this case you may not be able to use all functions of this offer in full.
Used Cookies: Type C. For further information, see Cookie Section.
Art. 6 (1) a UK GDPR (consent)
2.4.3 Google Campaign Manager
Your browser automatically establishes a direct connection to the Google server once visiting our website. We have no influence on the extent and the further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating Campaign Manager, Google receives the information that you have called the corresponding part of our Internet presence or clicked on an advertisement from us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the providers may obtain and store your IP address.
In addition to that, Campaign Manager (e.g. DoubleClick Floodlight) cookies allow us to understand whether you complete certain actions on our website(s) after viewing one of our display/video ads on Google or other platforms through Campaign Manager or clicking through one (conversion tracking). Campaign Manager uses this cookie to understand the content with which you have interacted on our website(s) in order to be able to send you targeted advertising later.
Used Cookies: Type C. For further information, see Cookie Section.
Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 Transfer to third countries are possible. As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the our company or to external service providers, contract processors (e.g. platform, hosting, support and analysis service providers) in accordance with the required purposes (to perform ads). Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR with these providers. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly (in particular by suppressing third-party cookies, you will not receive any ads from third-party providers); b) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices.This setting is deleted when you delete your cookies; c) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin
Cookie lifetime: up to 180 days after last interaction (this applies only to cookies which have been set by this website)
Art. 6 (1) a UK GDPR (consent)
FURTHER SERVICES OFFERED (ON- AND OFFLINE)
- Further services offered (on- and offline)
In addition to the purely informational use of our website, we offer various other services, for which we process your personal data.
If we use contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below.
External service providers have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.
We may also disclose your personal data to third parties when we offer promotions, sweepstakes, contracts or similar services in conjunction with partners. Further information can be obtained at the time when you provide the data or in the description of the services below.
If our service providers are based in a country outside the European Economic Area (EEA), international data transfers can occur. We will inform you of the consequences of this circumstance in the description of the service below.
Purpose / Information:
When communicating and/or collaboration with us, e.g. by email or via contact form on our website, data exchange platform, be it e.g. as a consumer, test person, business partner or customer, the data you provide (your email address, if applicable your name and your telephone number, or personal data submitted during the conversation) will be stored and processed by us in order to e.g. answer your questions, requests or for the purpose of business related correspondence.
We may ask you when you contact us by telephone as a consumer whether the telephone call may be recorded for quality assurance and training measures. If you agree to the recording, we will process all information that you share with us during the call (communication content, possibly also sensitive (health) data, as well as your phone number and other personal data).
When processing data arising in the course of communication, we have a legitimate interest in processing the data in accordance with legal requirements, for internal verification or in accordance with the respective communication request.
In order to combat terrorism, we are obliged by law to carry out a comparison with sanctions lists. Therefore, we also process your data to meet legal requirements for comparison with these lists. Furthermore, we process your data in the Beiersdorf Group for the prevention and investigation of criminal offences and other misconduct, the assessment and control of risks, for internal communication and for corresponding administrative purposes.
If you are a business partner, we will compare your data against published lists of misleading suppliers (e.g. warning lists of World Intellectual Property Organization) to make an informed decision about potential payments. We also regularly check your creditworthiness in certain cases (e.g. when concluding contracts). Our legitimate interest is the minimization of the financial risk. For this purpose, we cooperate with credit agencies from which we receive the necessary data. For this purpose we transmit your name and your contact data to the credit agencies.
If you are a business customer or partner, it may be necessary to transfer your personal data to prospective buyers as part of a company transaction. In the course of due diligence, usually anonymized data is processed. However, it may be necessary in specific individual cases to process personal data. Our legitimate interest lies in the execution of the company transaction.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, call center service providers) in accordance with the purposes required (e.g. for establishing contacts, business related correspondence and customer care). Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR with these providers. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
We delete the data arising in this context once storage is no longer necessary, unless statutory retention obligations exist or periods of limitation must be observed.
In case of consumer inquiries through our internal consumer management tool the personal data will be usually deleted after one year. As an exception, the data will be kept longer if the data is necessary for the establishment, exercise or defence of legal claims.
Call recordings are stored for a maximum of 90 days.
You can object to these processes according to the requirements under 4.
Art. 6 (1) a GDPR in conjunction with Art. 9 (2) a GDPR (consent: telephone recording)
Art. 6 (1) b GDPR (when processing in the context of a contract or a situation similar to a contract)
Art. 6 (1) c GDPR (when processing is necessary for compliance with a legal obligation)
Art. 6 (1) f GDPR (when processing according to the legitimate interest described above)
OBJECTION OR WITHDRAWAL OF YOUR CONSENT TO THE PROCESSING OF PERSONAL DATA
If you have given your consent (Art. 6 (1) a UK GDPR) to the processing of your data, you can withdraw your consent at any time. Such a withdrawal influences the permissibility of processing your personal data after you have given it to us.
If we base the processing of your personal data on the weighing of interests (Art. 6 (1) f UK GDPR), you may object to the processing. This is the case if processing is not necessary in particular to fulfil a contract with you, which is described by us in the description of the functions / services. When exercising such objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust data processing or point out to you our compelling reasons worthy of protection, on the basis of which we will continue processing.
Of course, you can object to the processing of your personal data for purposes of advertising and data analysis at any time. You can inform us about your objection under the above-mentioned contact details for the controller.